My thoughts for the spin-off: a friendly "competition" with all of the support and smack talk, but no "winners" and no "prizes" other than bragging rights and our own health.
Weigh-ins taken via e-mail (firstname.lastname@example.org) or twitter direct message (krquick) Fridays through Sunday 11:59pm Eastern (that way I can compile info when I'm bored at work Sunday nights! LOL!) and have it run from TOMORROW with the final #awesomebyaugust weigh-in having the final #superbyseptember post being made on Labor Day (September 6th).
I'm sure she'll have more info on her blog soon, or you can hit her up on twitter if you have questions...sounds like fun!